BONTRAGER

Few names have such a rich history in cycling as that of Keith Bontrager. A former motocross racer and mechanic, Keith turned his attention to bicycles after a string of injuries forced him to make the jump to bikes in the late 70's. He built his first road bike frame in 1979, and followed it up a year later with his first mountain bike. 

Keith's frames were some of the most sought-after rigs in the early years of mountain biking and eventually his one-man operation became a limited-production facility in 1992. As Bontrager turned from one man's name into a cycling legend, the Trek bicycle company picked him up in 1995 to help spread his quality components to the biking world. From bicycle frames to forks, from wheels to tires, and from handlebars to cranks, Keith has produced it all. Several race teams have ridden Bontrager wheels and components to take stage victories in the world's toughest cycling events, the Tour de France and Giro de Italia.

The tradition of excellence continues to this day as the Bontrager brand expands under the guidance of Trek, with Keith a major component of the growth. He still races and tours the world, testing his products in the most extreme conditions possible. Ultra-light, aerodynamic carbon wheels and big, burly downhill tires, as well as every bicycle component in-between all have a place in the Bontrager line. 

Be sure to hook yourself up with the full suite of Bontrager components for the ultimate in cycling excellence!